Billington Cartmell wins integrated Apprentice gig
The BBC’s The Apprentice is following (some) current marketing thinking by making its annual ‘2012 marketing challenge’ one that focuses on integrated marketing as opposed to its traditional adland...
View ArticlePubliCom posers for WPP’s SMS, Publicis outdoor on its way to Talon, drink...
The great Publicom merger posts a number of interesting questions for Sir Martin Sorrell and WPP. The first is: WPP’s strategy has always been to be the biggest and now it no longer is – across the...
View Article
More Pages to Explore .....
